Every day when I switch on the television,the majority of the advertisements seem to about three products, shampoos,deodorants and skin whiteners.
Each of these products seem to have a common theme and appear to make claims which on the face of it, appear to have no basis. Perhaps they have done studies to back their claims ?
The shampoos all focus on the hair being long & strong or on dandruff. I can understand the dandruff advertisements but the I am skeptical about the other claims - five or ten time stronger - against what ? What is their benchmark ?
The advertisements show the models constantly tugging their hair to prove how the shampoos have made their hair strong. There is even one extreme where a friend of a young woman ties her hair to a huge stone block which forms part of a drinks counter. When she moves the stone block gets dislodged and falls down. Now we all know Samson's secret. Perhaps Delilah just had to hide his shampoo rather than cutting his hair and blinding him. Also they could increase their market share in Punjab by using the tall good looking Sikh guys for these advertisements and make them do feats to prove their long and strong hair.
The other interesting advertisements are about deodorants.All you have to do is is spray it and girls fall all over you.The guys have trouble pushing away the girls. Incredible !!! Does it works on older men without the six packs ? I guess my wife does not want me to find out and makes sure that that I never run short of my Gillette gel deodorant !!
The skin whiteners are not just limited to India, I have seen advertisements for these creams all over Asia, but in my view India is probably the largest market. All the matrimonial advertisements here want girls with wheatish complexions. Maybe an opportunity here for a new series for a long term use ad-campaign. Just like the advertisements for educational loans or for marriages, there could be one -if you start using xxx brand skin whitener at an early age and you will become Snow White.It will help you get a rich, handsome prince when you grow up.
Among all the different NGO's which exist there is perhaps an opportunity for a "Truth in Advertising " NGO. They will have their hands full.
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